YouTube SponsorshipRate Calculator
Estimate sponsorship rates by niche, average views, and audience geography. Free and instant — no signup required.
How Much Should I Charge for a YouTube Sponsorship?
YouTube sponsorship rates depend on your average views per video, niche, and audience location. The standard formula is (average views ÷ 1,000) × your niche CPM. For a tech channel averaging 50,000 views, that means roughly $900–$2,000 per 60-second integration, based on a $18–$40 sponsorship CPM.
Your rate also scales with integration format. A 30-second mention typically commands 50–80% of the 60-second baseline rate. A dedicated video — where the entire video features the sponsor — commands 3–5× the baseline (sources: ADOPTER Media, CreatorsJet). YouTube Shorts sponsorships pay 40–60% of standard long-form rates due to shorter watch time and limited integration depth.
| Channel Size | Subscribers | Rate per Video |
|---|---|---|
| Rising | 1K – 10K subs | $50–$500 |
| Growing | 10K – 50K subs | $200–$3,000 |
| Established | 50K – 500K subs | $1,000–$15,000 |
| Premium | 500K – 1M subs | $10,000–$50,000 |
| Elite | 1M+ subs | $20,000–$150,000 |
60-second integration rates. Sources: CreatorsJet, Mediacube, IMH, ADOPTER Media (2025–2026).
Subscriber count sets your floor, but views determine the ceiling. A 37,000-subscriber finance channel averaging 80,000 views per video can command higher rates than a 500,000-subscriber entertainment channel averaging 12,000 views — because advertisers pay for eyeballs, not follower counts. Use the calculator above to estimate your rate with your actual metrics.
What Do Brands Pay for YouTube Sponsorships in 2026?
Brands typically pay $6–$55 per 1,000 views (sponsorship CPM) for a 60-second YouTube integration, depending on the creator's niche. Finance and crypto channels command the highest rates at $20–$55 CPM, while gaming channels run $6–$15 CPM. For a channel averaging 100,000 views, expect to budget $600–$5,500 per sponsored video.
Integration format directly affects cost. A 30-second pre-roll mention costs 50–80% of a standard 60-second integration. Dedicated videos — where the creator builds an entire video around your product — cost 3–5× the baseline rate but deliver significantly higher brand recall and conversion. YouTube Shorts sponsorships cost 40–60% of long-form rates, offering broader reach at lower cost per placement (source: InfluenceFlow).
Audience geography matters as much as creator size. US and UK audiences are the global baseline — brands pay full CPM rates for these viewers. Western European audiences command 60–80% of US rates. Emerging markets (Latin America, Eastern Europe) run 15–35%, and South/Southeast Asian audiences 10–30%. A channel with 200,000 views split 50/50 between US and India costs roughly 55% of what an all-US channel would charge (sources: ADOPTER Media, Influencer Marketing Hub).
Multi-video deals reduce per-video cost. Industry standard discounts are roughly 20% for a 3-video package, 30% for 6 videos, and up to 40% for 12-video annual deals (source: StreamStoria). Use the calculator above to estimate costs for your target niche and audience size.
YouTube Sponsorship Rates by Niche
YouTube sponsorship CPM varies dramatically by niche. Finance and crypto channels command the highest rates at $20–$55 per 1,000 views because their audiences have high purchase intent and disposable income. Gaming channels earn the least at $6–$15 CPM despite generating high view counts, because brand conversion rates are lower.
| Niche | CPM Range | Est. at 50K Views |
|---|---|---|
| Crypto | $20–$55 | $1,000–$2,750 |
| Finance | $20–$55 | $1,000–$2,750 |
| Tech | $18–$40 | $900–$2,000 |
| Business | $20–$45 | $1,000–$2,250 |
| Education | $15–$35 | $750–$1,750 |
| Health & Wellness | $14–$32 | $700–$1,600 |
| Beauty | $12–$28 | $600–$1,400 |
| Lifestyle | $12–$28 | $600–$1,400 |
| Food & Cooking | $10–$25 | $500–$1,250 |
| Gaming | $6–$15 | $300–$750 |
| Entertainment | $8–$20 | $400–$1,000 |
| General | $10–$24 | $500–$1,200 |
60-second integration, US/UK audience. Sources: ADOPTER Media, InfluenceFlow, Modash, IMH, SEOWebster (2025–2026). Full 28-niche table in methodology.
The gap between niches reflects advertiser economics. A finance viewer who opens a brokerage account is worth $50–$200 in customer lifetime value to a sponsor. A gaming viewer who downloads a free-to-play game is worth $1–$5. Sponsors pay proportionally. Channels that blend niches — like a tech channel covering fintech — can command rates closer to the higher-paying niche.
Within any niche, your actual rate depends on audience geography (US/UK viewers are worth 3–10× more than developing markets), audience age (kids channels earn 65–85% less due to COPPA restrictions), and engagement rate. The calculator above adjusts for all of these factors.
How We Calculate
Our formula is straightforward and transparent. Every CPM value is cross-referenced against 15+ industry sources including IAB/PwC, ADOPTER Media, and Influencer Marketing Hub. Full source list below.
Rate = (Avg Views ÷ 1,000) × Niche CPM × Geography Factor × Age Factor × Duration Multiplier
Data last verified: February 2026We show LOW, MID, and HIGH estimates because actual rates depend on engagement quality, content production value, and negotiation. Your subscriber count indicates where in the range you're most likely to land. The geography factor adjusts rates based on your audience's primary region — US/UK audiences command the highest sponsorship rates globally. The age factor accounts for COPPA restrictions on kids content and reduced targeting capabilities for teen audiences.
Duration Multipliers
Ranges sourced from ADOPTER Media, InfluenceFlow, Bluehost, and CreatorsJet (2025-2026).
| Format | LOW | MID | HIGH | Description |
|---|---|---|---|---|
| Mention | 0.5x | 0.6x | 0.8x | Quick 15-30 second shoutout, typically at the start |
| Integration | 1x | 1x | 1x (baseline) | 60-90 second sponsored segment within your regular video — most common format |
| Dedicated Video | 3x | 4x | 5x | Entire video about the sponsor's product |
| Sponsored Short | 0.4x | 0.5x | 0.6x | YouTube Short promoting the sponsor |
Sponsorship CPM by Niche
CPM = Cost Per 1,000 views. Cross-referenced from ADOPTER Media, InfluenceFlow, Modash, SEOWebster, Descript, Influencer Marketing Hub, and 10+ additional sources (2025-2026). These are sponsorship CPMs (what brands pay creators directly), not YouTube ad revenue CPMs.
| Niche | LOW | MID | HIGH |
|---|---|---|---|
| Crypto | $20 | $35 | $55 |
| Finance | $20 | $35 | $55 |
| Real Estate | $25 | $35 | $50 |
| Business | $20 | $30 | $45 |
| Tech | $18 | $25 | $40 |
| Education | $15 | $22 | $35 |
| Science | $15 | $22 | $35 |
| Health & Wellness | $14 | $20 | $32 |
| Fitness | $14 | $20 | $30 |
| Sports | $14 | $20 | $30 |
| Lifestyle | $12 | $18 | $28 |
| Beauty | $12 | $18 | $28 |
| Travel | $12 | $18 | $28 |
| Fashion | $12 | $18 | $28 |
| Food & Cooking | $10 | $16 | $25 |
| DIY & Crafts | $10 | $16 | $25 |
| Automotive | $12 | $18 | $28 |
| Family | $10 | $16 | $25 |
| News & Politics | $10 | $15 | $24 |
| Pets & Animals | $9 | $14 | $22 |
| Religion & Spirituality | $9 | $14 | $22 |
| Vlogging | $9 | $14 | $22 |
| Gaming | $6 | $10 | $15 |
| Entertainment | $8 | $12 | $20 |
| Comedy | $8 | $12 | $20 |
| Music | $8 | $12 | $18 |
| Anime | $8 | $12 | $18 |
| ASMR | $6 | $10 | $16 |
| General | $10 | $15 | $24 |
Channel Size Impact
Smaller channels typically earn higher CPM (cost per 1,000 views) due to stronger engagement and audience trust, while larger channels negotiate lower CPM but earn more in total due to volume.
| Tier | Subscribers | Typical CPM Position | Why |
|---|---|---|---|
| Rising | 1K – 10K subs | HIGH end | High engagement + minimum deal floor (~$500 in US/UK) |
| Growing | 10K – 50K subs | HIGH end | Strong community trust, growing audience |
| Established | 50K – 500K subs | MID end | Professional tier, established market rates |
| Premium | 500K – 1M subs | MID end | Volume discount begins, still significant reach |
| Elite | 1M+ subs | LOW end | Volume pricing, brand awareness over conversion |
Typical Sponsorship Rates by Channel Size
What channels of each size typically charge for a 60-second integration, independent of recent view performance. Aggregated from 6 verified sources (ADOPTER Media, Impact.com, Mediacube, Influencer Marketing Hub, Shopify, ThoughtLeaders).
| Tier | Subscribers | LOW | MID | HIGH |
|---|---|---|---|---|
| Rising | 1K – 10K subs | $50 | $200 | $500 |
| Growing | 10K – 50K subs | $200 | $1,000 | $3,000 |
| Established | 50K – 500K subs | $1,000 | $5,000 | $15,000 |
| Premium | 500K – 1M subs | $10,000 | $20,000 | $50,000 |
| Elite | 1M+ subs | $20,000 | $75,000 | $150,000 |
Two Independent Pricing Signals
Our calculator uses two independent pricing signals. Views-based estimate reflects what an advertiser's ROI justifies — average views × niche CPM × geography × age factor. Subscriber-based range reflects what creators of a given size typically accept — driven by production costs (filming, editing, team overhead), channel reputation, and market positioning.
A 37K-subscriber channel with a production team has real costs — scripting, filming, and editing — that pure view math doesn't capture. When you see a “Channel Size Context” box on a channel's page, it means the subscriber-based floor exceeds the views-based estimate. Production value and audience trust drive the creator's actual minimum.
Audience Geography Impact
Sponsorship rates vary dramatically by audience geography. A US-audience finance channel commands 3-5× the rate of an identical channel with a South Asian audience. This isn't arbitrary — it reflects advertiser budgets, purchasing power, and English-language premium in each market.
Unlike ad revenue (where India might be 0.05× US CPM), sponsorship rates don't drop as steeply — there's a production price floor around $500-$1,000 per deal in US/UK and Western European markets. Our tiers reflect this compression.
Geography Multiplier Tiers
Multiplier applied to base niche CPM. Lower confidence tiers have wider LOW–HIGH ranges.
| Region | LOW | MID | HIGH | Countries |
|---|---|---|---|---|
| US, UK, Canada, Australia | — | Baseline | — | United States, United Kingdom, Canada, Australia, New Zealand |
| W. Europe, UAE, Singapore, Israel | ×0.6 | ×0.7 | ×0.8 | Germany, Netherlands, Norway, Sweden, Denmark, Switzerland, Austria, Belgium, Finland, Ireland, UAE, Singapore, Israel |
| S. Europe, Japan, Korea, Saudi Arabia | ×0.3 | ×0.4 | ×0.5 | France, Italy, Spain, Japan, South Korea, Portugal, Saudi Arabia, Taiwan |
| Latin America, Eastern Europe, Turkey | ×0.15 | ×0.25 | ×0.35 | Brazil, Mexico, Poland, Czech Republic, Romania, South Africa, Turkey |
| India, South Asia, SE Asia | ×0.1 | ×0.2 | ×0.3 | India, Pakistan, Bangladesh, Philippines, Indonesia, Thailand, Malaysia, Vietnam, Egypt |
Geography data cross-referenced from 12 sources including isthischannelmonetized.com (50-country CPM dataset), ADOPTER Media (sponsorship CPM by view tier), and InfluenceFlow (US vs. international weighted formula). Sponsorship multipliers are compressed vs. ad revenue ratios due to production price floors (~$500-$1,000 minimum per deal).
Audience Age & Content Type Impact
Audience age dramatically affects sponsorship rates — especially for channels creating content for children. YouTube's "Made for Kids" designation triggers COPPA (Children's Online Privacy Protection Act) compliance, which restricts ad targeting and reduces sponsor demand. Teen-focused content faces similar but less severe limitations.
Age Factor Multipliers
Applied to the base niche CPM. These reflect sponsorship rate reductions — not ad revenue, which drops even more steeply.
| Content Audience | LOW | MID | HIGH | Why |
|---|---|---|---|---|
| General / Adult18+ audience | — | Baseline | — | Default — no adjustment. Applies to most YouTube channels with adult or mixed-age audiences. |
| Teen-Focused13–17 audience | ×0.65 | ×0.8 | ×0.9 | YouTube restricts ad targeting of viewers under 18 (since 2021). Narrower sponsor pool — fewer finance, insurance, and B2B advertisers. Lower direct purchasing power, though teens heavily influence household spending. |
| Kids / Made for KidsUnder 13 (COPPA) | ×0.15 | ×0.25 | ×0.35 | COPPA (Children's Online Privacy Protection Act) prohibits personalized ads on "Made for Kids" content since 2020. Only contextual ads allowed. Restricted sponsor pool: toy brands, educational apps, family products. Kids cannot purchase directly — parents are the actual buyers. |
Kids Content: COPPA Impact
Since January 2020, YouTube channels marking content as "Made for Kids" are subject to COPPA compliance. This means:
- No personalized ads. Only contextual ads are served, reducing ad CPM by 50-90% (source: AdMonsters).
- Reduced sponsor pool. Only family-safe brands (toys, educational apps, children's food) sponsor kids content, shrinking advertiser competition.
- Lower conversion value. Children don't make purchases directly — parents are the decision-makers, reducing ROI for sponsors.
- Ad revenue RPM: $0.25-$1.00 vs. adult channels at $3-$10 RPM (source: pastory.app). Sponsorship rates drop less steeply due to production price floors.
Teen Content: Restricted Targeting
In 2021, YouTube restricted ad personalization for viewers under 18, disabling interest-based and remarketing ads for minors. This reduces ad targeting precision, making teen audiences less valuable to advertisers. Combined with lower purchasing power (teens rely on parental spending), sponsorship rates for teen-focused channels typically run 10-35% below adult-audience equivalents.
Adult Age Groups: Minimal Variance
Among adult viewers, age-based differences in ad costs are modest. According to Store Growers / Strike Social (January 2026), YouTube ad cost-per-view by age is:
| Age Group | CPV (USD) | vs. Average |
|---|---|---|
| 18–24 | $0.025 | −7% |
| 25–34 | $0.029 | +7% (peak) |
| 35–44 | $0.028 | +4% |
| 45–54 | $0.029 | +7% |
| 55–64 | $0.025 | −7% |
| 65+ | $0.024 | −11% |
The total variance across adult age groups is only 10-17%. This is already within our LOW/MID/HIGH range, so no additional adult-age adjustment is needed in the calculator. The meaningful differences come from kids (COPPA) and teen (targeting restrictions) content.
Sources & Data
Market & Revenue Data
- IAB / PwC Internet Advertising Revenue Report — U.S. digital ad revenue reached $258.6 billion in 2024
- Goldman Sachs Research (April 2023) — Creator economy projected to reach $480 billion by 2027
- Alphabet SEC Filing (10-K, 2024) — YouTube advertising revenue: $36.1 billion full year 2024
- Oxford Economics / YouTube Impact Report — YouTube's U.S. creative ecosystem contributed $55 billion to GDP
Sponsorship CPM Benchmarks
- ADOPTER Media — YouTube Sponsorship Rates — CPM ranges $10–$100+ by view tier and niche
- Influencer Marketing Hub — YouTube Influencer Rates — Sponsorship pricing by creator tier (nano $20–$200 to mega $20,000+)
- InfluenceFlow — YouTube Sponsorship Rates (Jan 2026) — Niche CPM benchmarks (finance $20–$50, gaming $5–$15), geographic pricing, engagement multipliers
- Modash — YouTube Influencer Pricing — CPM ranges by channel size ($10–$15 for <100K to $30–$60+ for 1M+)
- IsThisChannelMonetized.com — 50-country geographic CPM dataset used for regional multipliers
Sponsorship Rates by Channel Size
- ADOPTER Media — YouTube Sponsorship Rates — Active YouTube ad buyer. View-based pricing with CPM curves ($50–$100 CPM for 5K–15K views, declining to $10–$15 at 750K+). Minimum $1,000 production floor for all channel sizes.
- Impact.com — How Much Do Influencers Charge Per Post — Enterprise SaaS platform rate cards. Nano $1K–$2.5K, micro $2.5K–$9K, mid $9K–$25K (reflects enterprise brand budgets).
- Mediacube — YouTube Sponsorship Rates (November 2025) — YouTube/Meta partner MCN with 200+ brand collaborations. Nano $100–$500, micro $500–$5,000, mid $5K–$15K, macro $15K–$50K, mega $50K–$250K+.
- Influencer Marketing Hub — YouTube Influencer Rates (December 2025) — Industry standard reference. Nano $20–$200, micro $200–$1,000, mid $1K–$10K, mega $20K+ per sponsored video.
- Shopify — Influencer Pricing (2026) — Transparently aggregates Impact.com, IZEA, inBeat data. Nano $200–$1K, micro $1K–$10K, mid $9K–$25K.
- ThoughtLeaders — Understanding YouTube Sponsorship Rates — CPV $0.02–$0.06/view. Key finding: 63% of creators reject offers below their minimum rate for sustainability.
Age Demographics & COPPA
- Store Growers / Strike Social — YouTube Ads Benchmarks (January 2026) — Cost-per-view by age group: 18-24 ($0.025), 25-34 ($0.029), 35-44 ($0.028), 45-54 ($0.029), 55-64 ($0.025), 65+ ($0.024)
- Kidscreen — How the Creator Economy Is Changing for Kids (October 2025) — Revenue challenges for kids content creators post-COPPA
- AdMonsters — COPPA Updates for 2025 (January 2025) — FTC enforcement changes, contextual-only ads on kids content, 50-90% ad CPM reduction
- pastory.app — YouTube Kids Monetization Rules (2025) — Made for Kids RPM $0.25-$1.00 vs. adult $3-$10; ~$350 per million views for kids content
Academic & Industry Research
- NBER Working Paper 31243 — "A Model of Influencer Economy" — Cong & Li (May 2023), pricing dynamics in creator markets
- SignalFire — Creator Economy Market Map — 50M+ content creators worldwide, ~2M professional full-time
- Journal of Marketing (SAGE, 2024) — Research on influencer marketing effectiveness and ROI measurement
All sources independently verified February 2026. CPM figures represent sponsorship rates (brand deals), not YouTube AdSense revenue. Rates vary by channel, niche, audience geography, and deal structure.
For a complete breakdown of rates by niche, geography, and audience age, see our full 2026 YouTube Influencer & Sponsorship Rates guide. If you're just getting started, our guide to landing your first YouTube sponsorship walks through pricing, outreach, and deal structure step by step. Want to see exactly where our benchmarks come from? Read the ROI Estimator methodology — sources, formulas & confidence levels.
Frequently Asked Questions
How much do YouTubers charge for sponsorships?
YouTube sponsorship rates vary widely based on niche, audience size, and engagement. As a rough guide: rising channels (nano, 1K-10K subs) typically earn $50-$500 per sponsored video, growing channels (micro, 10K-50K) earn $200-$2,000, established channels (mid-tier, 50K-500K) earn $1,000-$10,000, and premium/elite channels (500K+) can command $5,000-$50,000+. These ranges are cross-referenced from ADOPTER Media, InfluenceFlow, Modash, and Influencer Marketing Hub (2025-2026 data). Use our calculator above for a personalized estimate based on your specific niche and metrics.
What is CPM in YouTube sponsorships?
CPM (Cost Per Mille) in sponsorships means the dollar amount a brand pays per 1,000 views on a sponsored video. This is different from YouTube ad revenue CPM (what Google pays you). Sponsorship CPM is typically 3-5x higher because brands get dedicated mentions, creator endorsement, and targeted audiences. For example, a finance channel might have a sponsorship CPM of $20-$55, while a gaming channel might be $6-$15 (source: InfluenceFlow, ADOPTER Media).
How is sponsorship CPM different from ad revenue CPM?
YouTube ad revenue CPM ($1-$22) is what Google pays you from pre-roll/mid-roll ads — you have no control over it. Sponsorship CPM ($6-$55+) is what brands pay you directly for dedicated mentions in your content. Sponsorship rates are higher because the brand gets your personal endorsement, creative control over messaging, and access to your engaged audience. Our calculator estimates sponsorship rates, not ad revenue.
What factors affect YouTube sponsorship rates?
The main factors are: (1) Niche — finance and tech channels command 2-4x higher CPMs than entertainment. (2) Average views per video — this is the primary rate multiplier. (3) Engagement rate — channels with higher engagement can charge premium rates. (4) Audience geography — US/UK audiences are worth 3-5x more than developing markets (source: InfluenceFlow, isthischannelmonetized.com). (5) Content quality and production value. (6) Channel growth trajectory. (7) Brand fit and exclusivity agreements.
How do I negotiate a YouTube sponsorship deal?
Start by knowing your worth — use our calculator to get a baseline rate. Then: (1) Always ask what the brand's budget is before quoting. (2) Price based on your average views, not subscriber count. (3) Offer package deals (30s mention + 60s integration + community post). (4) Factor in usage rights — if they want to repurpose your content, charge more. (5) Consider exclusivity — don't lock yourself out of competitor deals without premium compensation. (6) Get everything in writing before creating content.
How much does it cost to sponsor a YouTube channel?
YouTube sponsorship costs depend on the creator's niche, average views, and audience geography. Brands typically pay $6-$55 per 1,000 views (sponsorship CPM), depending on niche. For example, sponsoring a finance channel with 100K average views costs approximately $2,000-$5,500 per video (60s integration). Gaming channels at the same view count run $600-$1,500. Costs scale with creator size: rising creators (1K-10K subs) charge $50-$500 per video, while elite creators (1M+) command $5,000-$50,000+. Use our calculator above to estimate costs for any niche and audience size. All figures from ADOPTER Media, InfluenceFlow, and Modash (2025-2026).
How does audience age affect YouTube sponsorship rates?
Audience age significantly impacts sponsorship rates, especially for content targeting children. "Made for Kids" channels (viewers under 13) earn 65-85% less per sponsored video due to COPPA restrictions — personalized ads are prohibited, limiting the sponsor pool to family-safe brands like toy companies and educational apps. Teen-focused channels (13-17) earn 10-35% less due to YouTube's under-18 targeting restrictions (implemented 2021) and lower purchasing power. Adult age differences (18-24 vs. 25-54 vs. 55+) have only modest impact — about 10-17% variance in advertiser costs (source: Store Growers / Strike Social, January 2026). Our calculator lets you select your content audience to adjust estimates accordingly.
How much do kids YouTube channels make from sponsorships?
Kids YouTube channels marked "Made for Kids" earn significantly less from sponsorships than adult-content channels. Where an adult-audience channel with 100K views might earn $1,000-$5,000 per sponsored video (depending on niche), a kids channel with the same views typically earns $150-$1,750. This is because COPPA (Children's Online Privacy Protection Act) prohibits personalized ads on kids content, drastically reducing advertiser competition. The sponsor pool is limited to toy companies, educational apps, and family brands. Kids cannot purchase directly — parents are the decision-makers, reducing conversion rates. Kids channels often compensate through merchandise, licensing deals, and multi-platform distribution. Our calculator applies a 0.15x-0.35x multiplier for Made for Kids content (sources: Kidscreen, pastory.app, AdMonsters, 2025).
Why does a channel charge more than their views suggest?
YouTube sponsorship pricing has two independent signals: (1) what the advertiser's ROI justifies — views × niche CPM × geography — and (2) what the creator is willing to accept based on channel size, production costs, team overhead, and reputation. A 37K-subscriber finance channel with professional production won't accept $100 per video even during a temporary view dip. According to ADOPTER Media, minimum production costs start at $1,000 even for small channels. ThoughtLeaders reports that 63% of creators reject offers below their minimum rate for sustainability. Our calculator shows both signals: the views-based estimate and the subscriber-tier range.
How do brands budget for YouTube influencer marketing?
Start with your target niche and the creator's average views per video. Our calculator estimates per-video costs using: (Views ÷ 1,000) × Niche CPM × Geography Factor × Duration Multiplier. Key budgeting factors: (1) Niche — finance and tech sponsorships cost 2-4x more than entertainment or gaming (source: InfluenceFlow, ADOPTER Media). (2) Creator size — rising channels (1K-10K subs) offer higher engagement but lower reach; elite channels (1M+) command volume pricing. (3) Audience geography — US/UK audiences cost 3-5x more than developing markets. (4) Format — a 30s mention costs 0.5-0.8x of a 60s integration; a dedicated video costs 3-5x more; YouTube Shorts run 0.4-0.6x (sources: ADOPTER Media, InfluenceFlow, CreatorsJet).
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